Corporate Social Responsibility

Children from Rawa Semut Community Football trained with Ganesport Foundation at a football pitch in Bekasi, West Java, in April 2016. (Photo courtesy of Ganesport Foundation)

Jakarta, 7 July 2017.

I just read a book entitled “Corporate Social Responsibility: Doing the most good for your company and your cause” by Philip Kotler and Nancy Lee, and I found an interesting understanding about the concept.

It will guide more to drive an organisation founded by me Ganesport Foundation.

“Most corporate social initiatives under the corporate social responsibility umbrella fall within one of the following distinct categories: cause promotions, cause-related marketing, corporate social marketing, corporate philanthropy, community volunteering, and socially responsible business practices,” the book said.

Hopefully it’ll also be useful for you who has the same interest in social development.